Congratulations for being named a Shortlister Top Vendor! Along with a designation your company can be proud of, use our Top Vendors assets to promote your recognition.
You’ve been named a Top Vendor in your category. Now it’s time to let your customers and prospects know about it!
How can you get this recognition in front of the people who matter most? Below is some inspiration for your marketing team:
- Achievements Page: If you have an achievements page or awards showcase, adding all of your quarterly awards is a no-brainer. APS has all its awards here.
- Announcement Blog: A blog allows you to highlight the award and provide context for prospects. We love this example from APS! To request a blog post or section written by Shortlister, or quotes from our leadership team, contact Violeta Bojkovska (violetab@myshortlister.com).
- Press Release: Some companies choose to promote their awards in a traditional press release. Here is a release from Armada Health.
- Company Newsletter: Show your contacts what sets you apart from our competitors in your company newsletter.
- Social Media: Share your awards and badge on LinkedIn, Twitter and other social networks.
- Click on Marketing (not seeing the Marketing section? Learn about Account User Types.)
- Click on Top Vendors.
- Click on Past Elections.
- Download your Top Vendor Badge(s) in your preferred format.
- Download the Top Vendor Promotional Guide for ideas to promote your Top Vendor status.
Your Top Vendor Badge comes in several sizes and file formats for different uses, including for your email signature, website, and print.
The following files are available in the Shortlister Marketing Suite under Top Vendors/Past Elections.
- Badge (.png/white) - This can be used in print, email or on the web. (TopVendorBadgeW.png)
- Badge (.png/transparent) - This can be used in print, email or on the web. (TopVendorBadgeT.png)
- RFT - can be placed in email signatures for users who send email in rich text format. This is unique to the time period in which you’ve been chosen, but not unique to each product. (TopVendorRTF.rtf)
- HTML Tag - versions of each badge you qualify for are able to be embedded on a web page. To do this, click “HTML Tag” to the right of the product you’d like to generate the badge for, select a white or transparent background and click “Copy”. This will allow you to embed the badge without hosting the image on your site.
The Top Vendor Badge can be placed on your website to highlight your recognition as a Top Vendor.
If you have product pages specific to each product you offer, placing the relevant badge on the applicable product pages can differentiate your solution against your competitors and provide additional credibility from an unbiased source.
The homepage is also a great place to include your badge if that’s where most visitors enter your website.
Be sure to use the badge saved specifically for the web (Using the HTML Tag or TopVendorBadge. png). Your badge should be linked to your listing on Shortlister’s public site (for example, https://www.myshortlister.com/your-company/vendor-reviews).
Here are some examples to incorporate your badge:
Top Vendor Badge for Email Signatures
The Badge can also be added to your company email signatures.
The first option shows the image of the badge (TopVendorBadge. png). If you do not want to include an image in your signature, an alternative text version has been designed (TopVendorBadge. png).
Signatures in the Outlook App
- Save the badge to your desktop.
- Open a new email in the Outlook App.
- Go to Signature and select Signatures from the drop down.
- Click the image icon (right after Business Card) to add the image.
- Upload the file saved to your desktop.
- Click the image to add a link back your Shortlister Profile (for example, https://www.myshortlister.com/your-company/vendor-reviews).
Here is an example of how to use the badge in your email signature:
Suggested Text for Your Social Posts:
- Shortlister is the #1 marketplace for employers and consultants to find and select providers in the Human Capital, Well-being and Benefits space.
- We are proud to have been selected by Shortlister as one of the Top Vendors in the categories of:
- The three criteria evaluated were Company Background & Stability, Business Performance & Rating Data and Market Presence/Buzz Factor.
Here are a few of our favorite examples:
