Identify your primary and secondary products so we know when and where to include you
How to Select Products
A product is selected when it is a blue-green color with a check mark. Other products shown are algorithmic suggestions. If your product or service is not listed, try searching for it in the search bar or click the "View full list" link to browse options. Reach out for assistance determining the best product fit.
Step 1: Primary Products
In the Products section, you will first be asked which primary products you offer.
Select a maximum of three products that are core to your business and that you are widely known for. Think of this as the key “entry product” that an employer or consultant may be searching to find you. The next step will allow you the opportunity to identify additionally offered products.
If a product that you offer is offered standalone or is a term that a buyer would find synonymous with your brand, it is likely a Primary Product.
If the product is bundled with your other offerings, is not offered on it's own, is a component offered via a third-party or is something that you’d say “we can offer that, but it’s not our core competency”, it is more likely to be a Secondary Product.
Step 2: Secondary Products
After selecting the Primary Product they are searching for, the employer or consultant will choose the additional products they’d like bundled with that Primary Product.
If a product is bundled with your other offerings, is not offered on it's own, is a component offered via a third-party or is something that you’d say “we can offer that, but it’s not our core competency”, it is likely a Secondary Product.
Indicate any additional products you have available to bundle with your Primary Product(s).